GLOBAL HOSPITALS

Geography focused digital campaigns (Outreach clinics)

the challenge

The challenge was to ensure maximum reach, awareness, registrations and walk-ins for their Outreach Clinic for Liver, Kidney & Orthopedic OPD's located at Ibadan Nigeria. The timeframe available was 2 weeks.

strategy

  • Using the right combination of Paid media and owned media
  • Geo-targeting
  • Promotion in clinic market and catchment areas
  • Communicated with the tergaretd audience in their local language
  • Facebook reminder messages (to the TG who have registered for the clinic)

The result

  • 210

    walk-ins

  • 861

    calls

  • 763

    engagements

  • 4,81,294

    reach

  • 12,73,294

    impressions

We ran multiple such geography focused digital campaigns globally to reach the targeted audience through every cost-efficient touchpoint, in a way that adds values to the lives of the TG and benefits Global Hospitals reach.

Digital marketing

objective

Brand awareness, Reach, Visibility, Engagement and Lead Generation

platforms used

Micro-site, Facebook, Twitter

specialities promoted

Hepatology, Cardiology, Neurology, Urology, Endocrinology, Psychiatry, Orthopedics and joints, Spine, Generel & Laparoscopic surgeries, Nutrition, Pulmonology

geographies targeted

17 countries with prime focus on India

communication focus

Increase visibility and reach, Establish a strong brand presence, Amplify radio and PR campiagns, Outreach clinic awareness, check up campas, free health tips etc

The result

  • 71

    posts

  • 108

    outreach clinic
    events

  • 86,175

    engagements

  • 10,26,427

    reach