Beaumonte, Sion approached us for the launch of their Tower B with the purpose of selling their residential apartments by highlighting their USP and selling proposition. The objective was to create a strong positioning and a strategic communication reflecting the project advantage
How do you market a ultra-spacious residences with the luxury of 55+ lifestyle amenities at the tallest tower in Sion - Beaumont.
An edifice that is designed for a world of conveniences, we revolved the communication around spaciousness, opulent living, and an upgrade to a superior lifestyle. After extensive project and competition analysis, location assessment, and offerings, we hit the spot with our unique proposition.
Creating a strong story line that goes with the prospective customer’s needs, we renamed Tower B to Castello, Sion Circle. Reflecting the ethos of the tower, Castello means building castles in the sky. A fortified tower that is a benchmark of boundless grandeur, reserved for the few.
Where space is an essential, we established the project as a luxury of expanse in the heart of a bustling city. Adding to the many advantages of the project, we blended the communication with Sion being the premium neighbourhood, spectacular views, and luxury amenities, we found the most apt positioning line:
Palatial Living, Redefined.
the next step
Capturing the allure of the project, the tallest tower, and ultra-spacious residences in the vicinity, the communication was designed to be elegant and thoughtful. We focused and conceptualised the wordplay around spaces so big.
Capturing the insights for the proposition enhancement, the communication included brand positioning, Channel Partners event, hoardings, site branding, print communication (Jacket ads in TOI), teaser, launch + supporting campaigns, and brochure.