Bringing home the delectable finesse of Michelin Star restaurants combined with an unparalleled sensory experience, we reshaped the Yauatcha communication to craft an authentic brand perception pan-Indi
our path
Pairing the brand's international persona with its Indian presence, we designed impactful creatives that enhanced the complete Yauatcha experience.
the next step
Direct communication is paired with decadent visuals for an aesthetic treat.
Each creative is designed for a delicate balance of dark and light, culminating in communication that expresses a global feel. The minimal design and elegant tonality connect with the well-travelled guests, delivering an experiential journey that leaves its mark.
moodboard
Vibrant imagery paired with the surreal brand aesthetic comes together to create an experiential escape that goes beyond the cuisine, into the world of senses.
the brand
Capturing the Yauatcha personality, we design the pan-India brand communication from media presence to the complete dining experience.
brand collaborations
Adapting the brand style to match the collaborator's ethos, we developed the creative outlook for the festive collaborations.
Yauatcha X Masaba
Masaba Gupta, India's leading fashion designer, crafted a signature logo to welcome this Chinese New Year - the Year of the Pig.
Our creatives adorned the entire collaborative experience as we melded the refined Yauatcha communication with the evocative hues of New Year to complement Masaba's design.
Yauatcha X Manish Malhotra
Known for his indulgent tastes and decadent fashions, Manish Malhotra's collaboration with Yauatcha was marked by the creation of a distinct experiential ethos.
Deriving from the leading fashion designer's collection, we created a brand experience that brings together Michelin Star elegance alongside the suave flamboyance of one of the country's most coveted fashion creators.